We’ve come across the latest installment in the PPAI Research video from the USA. This video trys to dispel the myth of effectiveness of the humble Promotional item.

Their studies show that more purchases are made after a consumer receives a promotional product than after viewing a TV, print or online ad!

Interesting, powerful figures – let us know what you think and if you think the same applies to consumers in the UK?

At Promofix we all love a cup of tea and because of our love for a good old fashioned brew we thought we would put together some of our favorite mugs and cups that we have in our office or we just think are pretty cool and creative. So put your feet up and enjoy....

Venturethree have complete an overhaul of Little Chef that sees the brand adopt what the consultancy claims is a 'Wonderfully British' approach and 'Charlie the Chef' has a new outfit too. Little Chef has been trying hard to update its dowdy image ever since it was taken over by new owners in 2007 Heston Blumenthal was brought in to update its menu.

So, how do you get your message across and get people talking about your product?

You do what Papa John's Pizza did. Created by Saatchi & Saatchi, this clever, yet simple idea in promoting Papa John's Pizza won gold at the Cannes International advertising awards. A brilliantly simple and clever idea to get their brand noticed.

Retro video game iconic heroes have been making a come back for some time now. From T-shirts through to shoes, we have seen the likes of Mario and Donkey Kong on all kinds of different products.

Hot on the heels of this fad, gaming giant Nintendo have promoted their latest Wii games in Italy with this interesting wall display created by a series of posted notes. Behind each not lies a message inviting the recipient to relive the 80's through some classic games available on Wii.

Just another example of how promotional items can be used in a creative way to get brands noticed.