New look for Little Chef

Venturethree have complete an overhaul of Little Chef that sees the brand adopt what the consultancy claims is a 'Wonderfully British' approach and 'Charlie the Chef' has a new outfit too. Little Chef has been trying hard to update its dowdy image ever since it was taken over by new owners in 2007 Heston Blumenthal was brought in to update its menu.

Venturethree has, it says, tried to reposition the chain as a 'modern British brand' with new menus, interiors and the introduction of a take away service.

We have been looking at some of the images released showing some of the branded merchandise which will be used within the different stores and we think it looks fab. We will be keeping a eye open as the new brand is rolled our across the Little Chef Chain and hopefully we will be seeing it at a restaurant near us soon.

Great job Venturethree.