Once you pop your can't stop.

We came across this amazing video today showing one of MTV's new TV adverts. Well this is novel. Fresh. New. Different. And yet, a riff on an old favorite: the flip book. It's really quite ingenious.

The one minute commercial tells a story using images drawn on hundreds of balloons which are then popped by a device with a camera mounted on a dolly which travels at a speed fast enough to pop and film 10 balloons each second.

If you look closely, you can see the dolly took several different trips down thr track to get the entire story told. Very cool. We like - this really takes branded balloons to the extreme and it has a catchy little tune too.